TJC Media Ventures
TJC Media Ventures is a commercial subsidiary of The Jockey Club that oversees the new-fan development activities, primarily under the “America’s Best Racing” (ABR) brand. The company uses a multi-media strategy that involves traditional media outlets, television and mobile technologies as well as social and digital media to introduce new and casual fans to the vibrancy of the sport.
Through americasbestracing.net, ABR increases the profile and visibility of North America’s best Thoroughbred racing events, with a focus on the sport’s lifestyle and competition.
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Presented by Equestricon, Stay Lucky offers users both the opportunity to share in the lifestyle and competition of the sport of Thoroughbred racing via access to all of America’s Best Racing’s content and more via their mobile devices, as well as access to the free-to-play “Stay Lucky Contest,” which offers participants the opportunity win $1 million as well as other great prizes along the way. String together winners from Thoroughbred racing's most prestigious races and find out if you can “stay lucky” all the way to a $1 million prize.