|Monday, May 08, 2017||Contact: Rhonda Norby (859) 224-2856|
|equibase.com Draws Record Pageviews on Kentucky Oaks and Derby Days|
Equibase today reported record pageviews to equibase.com on the days of the 2017 Kentucky Oaks and Kentucky Derby totaling 3.8 million according to Google Analytics, an 18 percent increase over the comparable two-day period in 2016. Traffic also continues to grow on the Today’s Racing app, with 5 million screen views on Kentucky Oaks and Derby days, a 6 percent increase from one year ago.
“The Kentucky Derby, as well as racing’s other major events, continue to generate great interest for both longtime and new racing fans,” said Equibase’s vice president of data operations and development, Chris Dawahare. “We look forward to providing comprehensive information before and after the Preakness and Belmont Stakes along with a wide variety of other products to help fans enjoy our sport during the Triple Crown and throughout the year.”
One of racing’s first websites with its launch in 1995, equibase.com serves as a central source of racing information and currently averages more than 1 million pageviews daily. equibase.com features a comprehensive menu of free information, including entries, results, historical race charts, and program changes and scratches as well as leader statistics and individual profiles for horses, trainers, jockeys, and owners.
Equibase Company is a partnership between subsidiaries of The Jockey Club and the Thoroughbred Racing Associations of North America and serves as the Thoroughbred industry’s official database. Through its website and mobile applications, Equibase offers a comprehensive array of free statistical information as well as premium handicapping products and reports in support of the North American Thoroughbred racing industry. In partnership with STATS, Equibase developed the market-leading interactive past performance product STATS Race Lens. Additional information is available at equibase.com.